Welcome to Duress
Issa Vibe #AlwaysBeAThreatDuress Apparel was officially launched January 1st, 2020 by owner Brandi Ky, with the vision to present clothing that is versatile enough to change from day wear to evening with minimal change to the garment, if any at all.
Duress Apparel is the only brand for those who know they’re a threat in whatever they wear. Leading the pack in unique trendsetting pieces, while also inspiring those finding how threatening they truly are. Every look puts someone in Duress.
Meet the Owner #DuressDoll
Brandi Ky is a Florida native, who first bloomed in the world of retail at the age of 16, working for Juicy Couture.
In conjunction to working there, she also secured a job at Bakers Shoes, where she then went on to assist with her family’s jewelry company, Pink Satin. Wanting to see the world, Brandi Ky joined the Air Force in 2012. 8 years in, while still on Active Duty as a Mental Health Technician, she slowly began to develop her vision of Duress. She wanted a word that is often used in fear to be able to also express the confidence one can embody when they are dressed to the Tee! With the most confident women in her life envisioned (her Mom & Grandmother), Duress Apparel was formed with goals to teach other women what she was taught…Put them in Duress & Always Be A Threat!